ABOUT :
Essence of Excellence AI challenges teams to think like alchemists, using AI to generate scent suggestions based on client profiles, including high, mid, and base notes. AI also provides a mood board to inspire creativity, but final decisions are made by humans. Teams can choose to create two perfumes—one with AI assistance and one without—to compare results during the final judging.
HIGHLIGHTS :
Immersed in a variety of AI-related activities, participants learn in a fun and engaging way, stepping away from traditional learning methods. By taking on AI-themed challenges, they are tested on their ability to work as a team and encouraged to continuously improve.
OBJECTIVES :
Teams create and blend a unique fragrance, using AI to assist with scent selection and mood board creation, before designing a targeted marketing campaign.
